5. More “Rights” & Going Viral!
There are many different kinds of resell rights. And, as we’ve already established, the products with resale rights come in a huge variety of sizes and shapes.
If the products have been around the internet for a while, there’s a possibility that a lot of them will be bundled all together and then sold for a very low price. At the other end of the scale, there can be a brand new, single product which is sold for a very high price. High three figures as a price, has been known. But this is when the product is first class and the numbers of licences available are extremely restricted.
What all of these rights have in common… you won’t have to pay any commission to the original owner. You have the right to keep 100% of what you achieve in sales.
To begin with, there are the simple resale rights. These give you the right to resell your product and offer you nothing else. This basic resale right will not allow you to claim that the product is your own nor can you give someone else the resale rights for this particular product. Often, your licence also features the minimum price at which you can sell these products. And the personalization that you’re allowed is extremely limited too.
These rights are generally the cheapest rights you can purchase and, in a lot of cases the product will actually be free. For example, if someone puts together what is known as a Viral Giveaway… this is a product which contains information on the person who has put it together… or their major product.
Say it’s an eBook. To have it “go viral” the product should be a really good one. Offering great information on a particular subject. As a poor product, it won’t do the job. You get it for free, with giveaway and resell rights. So… you’re allowed to give it away or sell it. What you won’t be allowed to do is to change it in any way. The person who put it together hopes that you will distribute it to your colleagues, friends and family – and they will distribute it to their friends, mailing list, family, etc. That’s why it’s called “viral!” And a good quality viral product or eBook can extend far and wide around the internet very quickly. “Good” is the major clue here. It has to be a quality product so that people are impressed with it and keen to pass it on.
Master resale rights are a little more complex. These rights often come with a webpage to help onsell the product. These rights allow you to not only sell the product but also to pass the resale rights for this particular product to your customers. If you sell the product to someone, then they can sell it to someone else.
These rights may allow you to give away the product, bundle it together with others, resell it, create new information packages with it, or include it in membership sites.
Master resell rights do cost more than standard resell rights, but this is understandable since they give much more control to the new owner.
However, the rights may vary somewhat, depending on who the creator of the product is, and I can’t stress enough that you study the licence thatcomes with any product, for precisely what you’re allowed to do with it… or not.
Rebranding rights are those which deal with products which are similar to the ones described above, but they are more restrictive. Most often you can only rebrand certain links within the product, to include your own affiliate links. You’re not allowed to alter the main content in any way.
PLR (private label rights) is also sometimes known as source code rights. And that means that you’ve been provided with the original product in a format that you can edit. i.e. an eBook will be provided in a word processor format such as Microsoft Word. You edit it to your hearts content… and then turn it into a pdf to have it ready for sale. You’ll find a free word to pdf converter at Primo.
Since PLR has become so popular, there have been many different licences developed. “Unrestricted PLR” is highly prized by some. But for the serious marketer, this is a product that can quickly become “abused” i.e. spread all over the internet at low cost… or free, and therefore looses its’ value.
“Non-transferable PLR” is at the other end of the PLR scale. The purchaser is allowed PLR rights, but may not pass these rights on or sell them on to their own customers, restricting the product licence to MRR or RR.
When it comes to price on individual PLR products, the fewer licences available, and the higher quality and inclusions, the higher the price.
If the product is software you may be allowed to change the source code that comes with the product, which will alter the software to suit your own requirements or to remove any bugs in the product, before you sell it in your target market. But this is a task generally left to those who understand software.
On a totally different form of rights from all of the above… Royalty rights are usually associated with physical products and even though you are allowed to resell the product, you cannot keep 100% of the profit. You have to pay the original author a commission or a certain percentage of the income per sale.
Every product is different in some way and will come with its own resale rights licence. And as most PLR products don’t come with product satisfaction guarantees (owners will tell you that they can’t offer your money back as you’ll be downloading the source files) it’s important that you are able to see the licence terms and decide whether they’re too restrictive for your purposes, before you purchase. At FastPLR.com you’ll be able to view the licence terms, the salespage and a list of exactly what your new package will include. No surprises!
Make sure that you read any License Agreement so that you understand what you can and cannot do with the product. Be aware that, if you do abuse the rights to a product, it’s easy for the original product owner to find you… and the big boys are rigorous when it comes to protecting their products. You don’t want to run the risk of being added to various blacklists around the internet. Career over!
If you have any doubts at all about your rights, get in touch with the original creator of the product and ask your question. Their contact details should be on their product licence or their site.
Next: Building & Expanding Your Business With Resell Rights
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