6. Building A Business With Resell Rights
In the early days of the Internet, a product was created and sold only by the original creator and his associates. As the market started developing, ideas changed and people began passing the resale rights to the buyer along with the product.
This meant that people were now licensed to sell the product as the reseller and keep the profits. This was a completely Win-Win scenario. The creator would get a higher price for their product, and the reseller would get the resale rights.
The resale rights products industry is one of the largest online. When you search for ‘resell rights ‘or ‘resale rights’ on Google, you’ll find a huge number of results. It’s a massive amount of activity… a lot of people writing about and selling resale rights products, which in turn are bought by other people and then resold again within the limits of the resale rights licence. The cycle continues!
If you’re new to all this… firstly decide which niche you’re going to specialize in. A good one to avoid is the Internet Marketing niche… it’s hugely overcrowded. Do you have an interest in one of the Health & Fitness niches? Or is there a hobby you’ve been interested in for years and know quite a bit about? It’s a big plus if you really enjoy the niche you’re going to be working in.
Now, do your research before deciding which specific area of your niche you’re going to tackle. Never done this before? Help is at hand at Niche Dynamite.
So, you’ve researched and decided on your niche. You now need to decide which “rights” you want to deal with. The two major choices are MRR (Master Resell Rights) and PLR (Private Label Rights). When they’re brand new and offered for the first time, you should find a major difference in price between the two. With MRR you’ll be allowed to put your name on the website (if one is included) but most often any other changes or personalization are not allowed. With PLR you’ll need to ascertain if the rights are non-transferable or no restriction… or anything else in between. But generally, you’ll be licensed to totally personalize the product… add your name as author, and more.
And your choice between MRR and PLR comes down to this… are you happy to be a reseller (very little work required to have your new product up on your site and available), or do you want to build a brand and reputation in your own name? We’ll cover what this means in terms of work, in the next chapter.
You buy a resale rights product from the creator himself or from the person who buys the rights and resells. It doesn’t matter who you buy the resale rights product from, as long as the price is the same, but the original author or seller generally asks for a higher price. As he/she is the originator and creator of the product, that’s his right.
When checking out the ‘resell rights’ results on Google, notice how almost every website is selling you some resell rights product. Some are also selling packages. If you’re new to the resell rights industry, it’s worth the time to go through these offers to get a better understanding of how resale rights works.
Multiple product packages generally come within a price range of $9.97 to $199 in a variety of websites.
A word of warning… check out a good few sites before you decide on a purchase. If you keep seeing the same product for sale across a lot of sites… it’s value has been compromised. Now do a search for the product name that you keep seeing, and you’ll probably note that you can pick it up somewhere for just a few dollars.
Basically this means that the product has become widespread and that all of those people who acquired the product didn’t take the time to alter it in any way (if the licence was PLR) to make it unique and special.
To continue to make good money with your version of any PLR product, take the time to change the graphics and website and then edit the product in a major way. You’re basically creating a whole new product which is unique to you.
Next: Making The Product Your Own.
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