8. Top Five Resell Rights Marketers Mistakes
There’s more!… but these are the five major mistakes to be avoided.
Selling the resell rights products to a large number of people.
If you’ve put together a premium product at a high price and then sell it indiscriminately, it will soon loose its value.
This could make your existing customers so unhappy that they won’t buy from you again. And, guess what… repeat clients are what we all need. You know that it’s much easier to sell something to a happy existing client than it is to someone who you haven’t managed to reach as yet.
If it’s a high quality, unique product and you’re looking for a premium price then set a limit to the number of copies you will sell. Quite often you'll see that PLR product originators will limit sales of the product to just 100 or 200 copies. With the massive size of the internet, this means that each purchaser still has every chance to make a terrific return from the product.
If you decide to sell with no limitations, keep your price at a very reasonable level.
Selling the Product At Too Low A Price.
If you price your resell rights product too low and with no limitations on numbers, then the people who make a living online from reselling, won’t bother with it. They know that, within a short time, huge numbers of this product will be spread around the internet, resulting in a price war. This is where you can see resell products available for just a few dollars. Not good!
Failing To Clearly State Or Explain The Terms And Conditions Of The Resell Licence.
The resale license which accompanies the resale rights products is extremely important. It describes the obligations and rights of the reseller in detail.
If you're producing your own resell rights products, note down carefully the restrictions of the rights you will be giving to the resellers and put these together in a license, in PDF format preferably. Why? You can security lock most pdf documents. And this should ensure that someone cannot change the licence conditions as they're reselling it.
Failing To Honor The Terms & Conditions You’ve Set For Your Product.
Failing to stay true to what your licence promises can damage your business. If you say you will sell only 100 resale rights of a certain product, then that’s what you sell… not 101!
Restricting Rights Without Advising Your Customers.
If you promise to give your customers full private label rights, don’t limit the way they can change or use the work. We came across a major PLR product launch just this morning where, once you inspected the licence with the product, the PLR licence was non-transferable. If you’re going to limit the plr rights to your own product, then be upfront! Detail your full licence terms on your salespage! FastPLR.com allows you to inspect the licence to any product, before purchase.
Next: Resources Every Resell Rights Marketer Needs.
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