3. Your Resell Licence Explained
Whenever you decide to use one of the resale rights products that you’ve purchased or downloaded from one of the Giveaways, the first thing to do is to check exactly what rights you’ve acquired. There are lots of variations.
Basic Resale Rights: (RR) This is the one time resale right. You’ve bought the product with basic resale rights. This means that you are allowed to onsell the product itself, but you may not pass on to your customer the rights to onsell it. Their purchase only includes the product itself. It would be very unusual if you also received the rights to change any part of the product.
Master Resell Rights: (MRR) You are allowed to onsell the product and your customer is allowed to do the same. In most cases, if it’s a good quality MRR product, then it will also include a website… and even, if you’re lucky, a download page too as well as all the graphics that go to make up those webpages. Most often, you will be allowed to add your name to the webpages as the seller… the “authority”. It’s unlikely that you will be allowed to make any other changes. Most licences will actually list all the things you are allowed to do with the product… as well as what you’re not!
Personal Private Label Rights: This licence gives you the rights to alter, improve, redesign the product and put your name as the author, but you are not allowed to pass these rights along to your own customer and you are not allowed to freely distribute the product in any way.
Private Label Rights: (PLR) This gives you, as the owner of the product, the rights to do just about anything that he or she wishes to do to the product. They can put their own name as the author or maker of the product; make any changes they wish to the product. However, most PLR products, at the very least, do not allow you to give the product away. This maintains the value of the product as you sell it.
Then, there’s the top of the line:
Unrestricted Private Label Rights: (UPLR) Exactly what it says. There are no restrictions to what you can do with the product. It’s entirely up to you.
With all resell rights, you’ll find that the individual producers may have added some particular restrictions. For example, people who use the Warrior Forum to advertise a special deal on their PLR products, will include a restriction on you doing the same. Others will stipulate that you’re not allowed to resell the product on auction sites. And this is why it is essential that you are given the opportunity to see the licence conditions before you buy.
Many Internet business owners rely upon finding good products with resale rights, particularly UPLR. Look for a product that includes a full 100% satisfaction guarantee, a professional website appearance (that you get to see before purchase), great graphics with psd files, good salespage copywriting and the ability to inspect the licence before purchase. N.B. If there’s no satisfaction guarantee and you’re unable to inspect the licence… you’ve no way of achieving a refund if the licence is too restrictive for your purposes.
Next: The Fastest Way To Your Own Online Products.
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